What your customers see
When a shopper scans the QR code on your product, they don't see a regulatory document. They see your brand, your materials, your supply chain, your sustainability story — in their language, on their phone.
A Digital Product Passport in action
This is a real DPP page built with Aura. One scan, and your customer can explore everything — from raw materials to factory location to environmental impact.
Wool suit jacket — composition, supply chain, environmental impact, compliance, 24 languages
Print once. Update forever.
The QR code on your product tag is printed once — in the factory, on the label, in the packaging. But the content behind it is alive.
Content updates after shipping
Update your DPP page at any time — add new certifications, refresh sustainability data, respond to a product recall. The printed QR code never changes. The experience evolves.
Language follows the scanner
The same QR code scanned in Paris shows French. In Berlin, German. In Milan, Italian. All 24 official EU languages, selected automatically or by the consumer — no separate codes needed.
One code, many contexts
The GS1 Digital Link resolver behind your QR code can return different content based on context — a consumer sees a product page, a regulator gets a machine-readable credential, a recycler gets disassembly instructions. All from the same printed code.
Scan analytics in real time
Every scan is tracked — country, city, device, time. See which products get the most engagement, which markets are scanning, and whether bots or real consumers are behind the traffic.
Your brand. Your control. No agency required.
Your marketing team builds and updates DPP pages directly — no developer, no agency retainer, no 6-week design sprint.
Choose a template
Start from a clean, mobile-first layout designed for product transparency. Or start from scratch.
Apply your brand
Your colours, your logo, your fonts. The DPP page looks like it belongs on your website — because it does. It's deployed to your own domain.
Customise with AI
Tell the AI agent what you want changed in plain language — "make the environmental section more prominent" or "add a care instructions section." It builds it live.
Deploy instantly
One click. Your DPP pages are live, in 24 languages, on your custom domain. Update them whenever you want — no deployment pipeline, no staging environment, no waiting.
Compliance is the floor. Brand value is the ceiling.
The EU requires a Digital Product Passport. But what you put on it — and how — is a brand decision.
Transparency builds trust
Consumers increasingly choose brands that show where products come from, what they're made of, and what impact they have. Your DPP page is where that conversation happens — at the product level, not the corporate level.
Differentiation at the shelf
When every product in the store has a QR code, the brands that invested in a beautiful, informative experience stand out. A data dump is compliant. A well-designed product passport is competitive.
Counterfeit protection
Every DPP issued by Aura is a cryptographically signed W3C Verifiable Credential. Anyone — a consumer, a retailer, a customs officer — can verify authenticity by scanning the code. No app required, no phone call, no serial number lookup.
A channel you own
Your DPP page is a direct touchpoint with the person holding your product. No algorithm, no marketplace rules, no ad spend. You control the message, the design, and the data — on your domain, under your brand.
See it for yourself
Try Aura at no cost — import 50 products and build your first DPP page in minutes.