Jonathan Ling has spent 20 years at the intersection of technology and business consulting. As Chief Product Officer, he leads standards alignment and product strategy at Aura — ensuring the platform implements GS1 Digital Link, EPCIS 2.0, and the EU Digital Product Passport framework correctly. His deep expertise in open supply chain standards shapes how Aura translates complex regulatory requirements into practical, interoperable solutions.
Chief Product Officer
Jonathan Ling
Chief Product Officer at Aura. 20 years in technology and business consulting, specialising in GS1 Digital Link, EPCIS 2.0, and the EU DPP framework.
Articles by Jonathan Ling
28 August 2025
The anatomy of a DPP solution based on GS1 standards
The five technical building blocks of a GS1-based DPP solution: identifiers, resolver, data carrier, event capture, and credential signing.
Read ›17 February 2025
What are Digital Product Passports at model, batch and item level?
Model, batch, and item-level DPPs explained: how ESPR defines each granularity level, when each applies, and what it means for your compliance scope.
Read ›11 November 2024
What is GS1 EPCIS 2.0? An in-depth guide
GS1 EPCIS 2.0 is the open standard for capturing and sharing supply chain event data. This guide covers the data model, event types, APIs, and real-world usage.
Read ›31 October 2024
What is GS1 Digital Link? An in-depth guide
GS1 Digital Link turns product identifiers into web URIs, connecting QR codes to DPP data, supply chain systems, and consumer experiences.
Read ›