Dave Ashenhurst brings more than 25 years of technology industry experience to Aura. As CEO and CTO, he is the chief architect behind Aura’s scalable SaaS platform — designing the AI systems that transform fragmented supply chain data into structured, compliant Digital Product Passports. His work spans platform architecture, machine learning pipelines, and the integration layer that connects enterprise data sources to EU regulatory requirements.
CEO & CTO
Dave Ashenhurst
CEO & CTO at Aura. 25+ years in the technology industry, leading platform architecture and AI systems for supply chain compliance.
Articles by Dave Ashenhurst
20 May 2026
ESPR 2027 textiles timeline: what's confirmed, what's not
The ESPR textiles timeline for 2027-2028: confirmed milestones, expected dates, and what's still uncertain for Digital Product Passport compliance.
Read ›20 May 2026
DPP vs EPD vs PEF: what's the difference and which do you need?
DPP, EPD, and PEF compared: what each framework covers, which are mandatory, and how they fit together for EU product compliance.
Read ›7 May 2026
Building DPP Pages: From Product Data to Public Compliance
How to build compliant DPP pages: the four-step pipeline from source systems to a live, regulator-ready Digital Product Passport endpoint.
Read ›30 April 2026
DPP Data Requirements: What Information You Need to Collect
The complete DPP data requirements breakdown: what you need to collect, where each data point comes from, and how GS1 standards structure it.
Read ›28 April 2026
How to Prepare for Digital Product Passport Compliance
ESPR enforcement begins mid-2027 with no grace period. A four-phase DPP compliance programme to go from fragmented product data to regulator-ready.
Read ›28 April 2026
DPP requirements for textiles and apparel: what you need to know
EU textile DPP requirements: the data fields your Delegated Act passport needs, enforcement timelines for 2027, and a practical preparation checklist.
Read ›1 April 2026
EPCIS AI Chat: how Aura moved from ChatGPT to Gemini
How Aura built conversational AI for EPCIS supply chain data — the real journey from ChatGPT function calls to RAG to Gemini's 1M-token window.
Read ›21 March 2026
What is a Digital Product Passport? The complete guide
A Digital Product Passport (DPP) is an EU-mandated record of a product's materials, origins, and compliance data. Guide to ESPR requirements.
Read ›21 March 2026
Using AI for DPP compliance: from spreadsheets to passports in 60 days
How mid-market brands can use AI to collect supplier data, validate compliance, and publish Digital Product Passports in 60 days instead of 12 months.
Read ›16 March 2026
AI for supply chain data: why standards matter more than models
Why supply chain AI needs EPCIS events and GS1 vocabulary to deliver real answers — and what standards-aware analysis looks like in practice.
Read ›